Creativity and ideas generation

Duration: one day

'As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems' - Edward de Bono

Aims and learning outcomes

  • Explain the difference between creativity and innovation
  • Identify inhibitors and blocks to creative thinking
  • Appreciate situations at work and elsewhere where creativity would be helpful
  • Understand the importance of using a whole brain approach for creative thinking and identify the main characteristics of the left and right sides of the brain.
  • Have some understanding as to how you could develop your own creative abilities
  • Utilise at least three of four tools to help you be creative and appraise their utility for different situations

Course content

  • What is creativity?
  • Blocks to creative thinking
  • Cycles and funnels of creativity
  • Developing a whole brain approach to creativity
  • Brainstorming
  • Mind mapping
  • Incubation
  • Lateral thinking

Course features

Exercises, brainstorming, mind mapping, conducting a PMI (pluses, minuses and interesting points), APC (alternative possible choice), OPV (other people's views)

Word version (click here)